This wildly popular commercial was filmed as a live performance in front of 5,000 audience members on January 27th, 1984. During one of the takes for the commercial, pyrotechnics had ignited Michael Jackson's hair, which became a moment that went down in pop culture infamy.
This is one in a series of two commercials (the other being the "Street" variant) of the series, which edited the lyrics of "Billie Jean" to include a new Pepsi theme, "The Choice of a New Generation."
